Victoria Webb
Marketing Professional
ABOUT
Hello, my name is Victoria!
I am a graduate of Sheridan’s Bachelor of Business Marketing Management program. My area of expertise is in marketing. I cover a variety of specialized areas such as handling B2B marketing, B2C marketing, digital marketing, social media marketing, inbound marketing, content marketing, product marketing, brand marketing, online & offline marketing, event marketing, and the list goes on. My ability to write, edit and showcase information in a creative and informative manner makes me a valuable asset to any business. I am a creative, ambitious and driven lady ready to apply my skills and expertise to any task. I have strong attention to detail, a passion for design and I live to be creative!
ABOUT ME
WHAT I'VE DONE
I have designed and produced a wide variety of marketing strategies, tactics and communication plans. I have created social media posts, flyers, product innovations, websites, blog posts, ebooks, etc. through a combination of school projects, personal projects and work. I love to learn, experiment and build upon my marketing skills by exploring other fields such as graphic design, film and photography to integrate them with my passion for marketing.
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WHAT I DO
I get the job done!
I am a marketing professional, able to create, design, write, perform and deliver unique content through different communication channels.
Researching, analyzing and identifying strategies, tactics and trends to create engaging content is my specialty.
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MY WORK PROCESS
PORTFOLIO
Work Projects
Levitt-Safety
At Levitt-Safety, I have not only been featured on the About Us page on the website, but my work has been displayed throughout it.
I assisted in the creation of the Fast Track Catalogue, as it was a collaboration with marketing team members.
Levitt-Safety's marketing has significantly increased, since I joined the marketing team in 2023. Here is the growth rate from my contributions: Organic Search: +48% Direct Search: +125% Referral: +111% Email: +230% Organic Social: +60% My social media achievements at Levitt- Safety are: -LinkedIn: 5K+ followers -X:1.4K+ followers -Youtube: 1K+ followers -Facebook:1K+ followers -Instagram: 780+ followers
At Levitt-Safety, I have not only been featured on the About Us page on the website, but my work has been displayed throughout it.
Kreatipedia
1) How To Rebrand Kreatipedia? 2) How To Start A Marketing Business? 3) How To Offer Marketing Services?
I kreated the website logo, slogan, design and content for Kreatipedia. The following is just a glimpse of what I've helped build in the past few months.
Additional projects were: 1. ON2TAX (Tax App Software) 2. CLOUDXON (SAAS Business) Both, I kreated the name, logo, slogan, web design and copy. 3. B4B Consulting (Consulting Business) I kreated the logo, slogan, web design and copy.
1) How To Rebrand Kreatipedia? 2) How To Start A Marketing Business? 3) How To Offer Marketing Services?
Freightcom
The Challenge: 1) What topics will connect with our target audience? 2) How do we make our information readily available for users to find and engage with? 3) How can we make ClickShip have a unique brand voice?
Solution: Victoria created an improved version of the ClickShip.com blog (One of Freightcoms' products), upon being hired. The link to the ClickShip demo blog is below:
The Result: Victoria revamped the ClickShip.com blog. 9 blogs were published on the original ClickShip site, along with email, social posts, etc. She wrote an additional 10+ blogs with email, social posts and video scripts, but they were not published.
The Challenge: 1) What topics will connect with our target audience? 2) How do we make our information readily available for users to find and engage with? 3) How can we make ClickShip have a unique brand voice?
Desjardins
Creative Humanities
The Challenge: 1) How can we organize our cliental? 2) How do we better reach our target market? 3) Can we expand upon our existing product or service offerings?
The Solution: Victoria conducted market research to create a marketing and campaign plan to better allocate company resources. Victoria improved the reach to our target audience, which in turn helped to better manage and support our cliental.
The Result: Victoria streamlined our client base, reinforced our brand image, increased our client acquisition and retention rates by 97%. Victoria improved our communication channels by over 48%. Overall, Victoria has increased Desjardins ROI by over 45%!
The Challenge: 1) How can we organize our cliental? 2) How do we better reach our target market? 3) Can we expand upon our existing product or service offerings?
The Challenge: To answer these three essential research questions: 1) How might we enhance TENT? 2) How might we improve inclusivity and accessibility? 3) How might we achieve sustainability?
The Solution: Brainstorming ideas by using Creative Problem Solving (CPS) tools and techniques to come up with as many ideas as possible to than narrow down and select to implement into TENT. By implementing our ideas to transform TENT we were able to answer the above research questions, which led us to achieve outstanding results.
Self-reflections were conducted throughout this project and are displayed on the creative humanities website.
The Challenge: To answer these three essential research questions: 1) How might we enhance TENT? 2) How might we improve inclusivity and accessibility? 3) How might we achieve sustainability?
Victoria's Graphic Designs
Personal Projects
Spark.Ambition
The Challenge: 1) How should I showcase more of my graphic design skills? 2) How can I demonstrate my unique style and creativity as a designer? 3) How can I continually challenge myself and improve upon my skills as a designer?
The Solution: Developing a site that can showcase my design projects. This will allow me to display my unique style and designs on my own portfolio. I can also challenge myself by experimenting with different techniques and styles to continue my learning.
The Result: I developed my own WordPress website and produced my own graphic design portfolio.
The Challenge: 1) How should I showcase more of my graphic design skills? 2) How can I demonstrate my unique style and creativity as a designer? 3) How can I continually challenge myself and improve upon my skills as a designer?
The Challenge: Explore the health and fitness industry to teach others who may want to start living a healthier lifestyle. In the process, Victoria works on achieving her own health and fitness goals.
The Solution: Victoria is applying all health and fitness information into her daily lifestyle to reach her goals.
The Result: Victoria created a website, social media channel and blog called SPARK.AMBITION to share and spark conversations about all things related to health and fitness. Victoria even created her first eBook in the process.
The Challenge: Explore the health and fitness industry to teach others who may want to start living a healthier lifestyle. In the process, Victoria works on achieving her own health and fitness goals.
TESTIMONIALS
What Are People Saying About Victoria?
Victoria's marketing reports are astonishing and her diagrams are phenomenal!!!
She is fully engaged in her work and does not sit passively on the sidelines.
Victoria takes the initiative to make things happen.
You can count on her to create, deliver and provide high-quality products and services every time!
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Victoria is great at researching, analyzing, interpreting and problem solving to provide sound solutions to challenging topics. The quality of her work is well thought out and completed well-before the deadline.
She has developed a great marketing and sales acumen over the years, please keep up this momentum!!!
Victoria is one of the most memorable people I had the pleasure to work beside. She helped to keep me and others on the team on track and engaged when she took on a leadership role.
She offers valuable advice, tons of ideas for solutions and gives assistance without hesitation. Victoria, I want you back on my team!